How to react to negative press
Don't panic. It can feel good to fire off a social media post about the "nasty media" not understanding your business or brand. But....
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News & Insights.
Jamie Lester
- Oct 4, 2023
- 3 min
How to be prudent with a newfound marketing budget
It feels like crossing the finishing line. Finally, the investment your business has been waiting for has arrived. After years of hard...
Josh Van Raalte
- Sep 27, 2023
- 2 min
Brazil partners with AXON in Latin America
UK’s Brazil and LatAm’s AXON Marketing & Communications (AXON LatAm) align to cover countries across Europe, North and South America The...
Peyton Sarrail
- May 31, 2023
- 2 min
The Genuine Index: Miller Lite apologies for a history of sexist advertising
Campaign summary. Miller Lite’s Bad $#!T to Good $#!T campaign aims to apologise for problematic advertisements the company has produced...
Dani Oyeyinka
- May 17, 2023
- 1 min
The Genuine Index: Direct Line's spotlight on vans
Campaign description. Insurance provider Direct Line partnered with creative agency Saatchi & Saatchi to create a campaign exploring the...
Eden Phillips
- May 9, 2023
- 2 min
The Genuine Index: Dove's injectable billboard shines a light on beauty shots
Campaign summary. Dove presented a new installation titled "Injectable Billboard" in Canada in an effort to draw attention to the number...
Peyton Sarrail
- Apr 6, 2023
- 2 min
The Genuine Index: Sky give away free advertising space for sustainability
Summary. For the third year in a row, Sky has launched its Footprint Fund competition, ostensibly with the purpose of helping sustainable...
Henry Cooke
- Mar 22, 2023
- 1 min
The Genuine Index: Trainline tackles the cost of job interviews
Summary. Trainline took over a space at Waterloo, the busiest railway station in the UK, to launch its campaign to help jobseekers...
Jamie Lester
- Feb 15, 2023
- 2 min
The Genuine Index: Peugeot's Girls Like Cars Too campaign
Summary. Peugeot’s Girls Like Cars Too campaign, created in conjunction with OPEn (Peugeot’s creative agency), aimed to tackle years of...
Josh Van Raalte
- Jan 31, 2023
- 2 min
Top Performance. The Brand Understanding Index.
It’s a dated notion that any marketing activity that generates awareness is good. Well, it’s not. Ask any Sales Director, Finance...
Dani Oyeyinka
- Jan 26, 2023
- 2 min
The Genuine Index: The People Like Us Are Working campaign
Summary We took look at the new campaign from non-profit People Like Us, who are petitioning for more work to address gender and ethnic...
Christine Webb
- Jan 12, 2023
- 2 min
The Genuine Index: Arsenal’s No More Red campaign
Every week Brazil sits down to evaluate a CSR campaign's authenticity and execution. We call this The Genuine Index. Arsenal's No More...
Henry Cooke
- Dec 8, 2022
- 5 min
Brazil Labs: We review the best AI tool yet
Brazil Labs evaluates new technologies for communications purposes. This month we look at ChatGPT, a new chatbot by OpenAI, an artificial...
Josh Van Raalte
- Nov 22, 2022
- 2 min
It should be a great time to be a charity.
Businesses are desperate to partner and support charities, but it’s got to be done right and real. Despite market uncertainties, falling...
Laura Cullinane
- Oct 20, 2022
- 3 min
The Genuine Index - Series 1/Episode 11: Shell UK’s sponsorship of British Cycling
Every week Brazil sits down to evaluate a CSR campaign's authenticity and execution. We call this The Genuine Index. Campaign summary...
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