Safer cycling with Hövding
Hövding is the airbag for cyclists, a revolutionary safety device which is far more protective than any traditional helmet. But at a high price point, this new technology needed more than just product placement PR to get people to purchase it.
The brief >
Demonstrate that the Hövding airbag is far safer than any cycling helmet.
How we made positive change >
Our campaigns built trust in the Hövding technology, utilised professional urban cyclists - cycling couriers - and demonstrated why airbags are better than traditional helmets.
Annual sales from less than 100 to more than 10,000 in two years.
Opened up new retail markets & developed commercial partnerships.
178 million consumers.