Powertools from Einhell

In Germany, Einhell is a household name, yet despite being in the UK for more than 20 years, it has little brand recognition and static sales. We were tasked to change this.

The brief >

To launch an established and well-regarded German power tools company in the UK.


How we made positive change >

We quickly gained market attention & trust through controlled product reviews, winning awards, including 5 Which? Best Buys across the product range, and strategic placements.

Impact

500+ articles and features in six months. 100% of UK media in the power tools space now recognise the Einhell brand.

From less than 10% prompted awareness to 38% in six months.

Reach

86 million UK reach.

Shift