Nextbase. The Dash Cam guys
Nextbase is now the world leading Dash Cam brand. However in 2014, no-one knew what a Dash Cam was.
The brief >
To demonstrate to drivers the benefits of having a Dash Cam.
How we made positive change >
We developed education-based campaigns which highlighted the reasons why drivers need a Dash Cam, and incorporated it with insurance discounts.
We helped Nextbase to become the UK’s leading manufacturer of Dash Cams, with 85% market share.
Today more than 20% of UK drivers have a Dash Cam in their car.
We average a reach of 400m consumers every year.