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Join the Fitness First club

Fitness First was the largest fitness brand in the UK, but was under continuous challenges from new market competitors. Our work helped to build loyalty to slow down customer churn and to add a new dimension to the customer experience. 

The Brief >

To develop a variety of digital and physical touch-points for Fitness First members and prospects, and to show why Fitness First is different.

How we made positive change >

We created an open digital community for fitness enthusiasts, creating digital assets and compelling content to help people reach their fitness goals. The online community was driven through fitness tips, product reviews and also personalised content and support.


36,200 members signed up through the community.

Increase of 11% retention of members.


43 million consumers.


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