Honda does lawnmowers too
Honda does cars, they do motorbikes – but less consumers knew that the same technology and innovation could be found in their lawnmowers as well.
The brief >
To demonstrate how Honda’s lawnmower range is a cut above the others.
How we made positive change >
Our pro campaign utilised groundspeople from the UK’s most loved sporting venues. We showed how professionals used consumer products to demonstrate the quality, and standards across Honda’s product range.
23% increase in sales year on year for five years.
More than 100 retailers across the UK picked up Honda lawnmower lines.
280 million consumers per year.