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Honda does lawnmowers too

Honda does cars, they do motorbikes – but less consumers knew that the same technology and innovation could be found in their lawnmowers as well.

The brief >

To demonstrate how Honda’s lawnmower range is a cut above the others.

How we made positive change >

Our pro campaign utilised groundspeople from the UK’s most loved sporting venues. We showed how professionals used consumer products to demonstrate the quality, and standards across Honda’s product range.


23% increase in sales year on year for five years.

More than 100 retailers across the UK picked up Honda lawnmower lines.


280 million consumers per year.


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