Honda does lawnmowers too

Honda does cars, they do motorbikes – but less consumers knew that the same technology and innovation could be found in their lawnmowers as well.

The brief >

To demonstrate how Honda’s lawnmower range is a cut above the others.


How we made positive change >

Our pro campaign utilised groundspeople from the UK’s most loved sporting venues. We showed how professionals used consumer products to demonstrate the quality, and standards across Honda’s product range.

Impact

23% increase in sales year on year for five years.

More than 100 retailers across the UK picked up Honda lawnmower lines.

Reach

280 million consumers per year.

Shift