Canopy kicks the rental deposit
Proptech company Canopy developed a clever way to get rid of the hated rental deposit, replacing it with an affordable insurance policy and a Rental Passport which helps people build their credit rating in order to get on the property ladder.
The Brief >
Launch & sustain awareness to challenge the status quo and convert tenants and landlords to an innovative insurance policy which replaces the rental deposit.
How we made positive change >
Our “Down with the Deposit” campaign highlighted the injustices of rental depots and created a movement amongst renters which put pressure on landlords.
30,000 app downloads in 8 weeks.
Over 600 small and national landlord sign ups.
140 million people.