Canopy kicks the rental deposit

Proptech company Canopy developed a clever way to get rid of the hated rental deposit, replacing it with an affordable insurance policy and a Rental Passport which helps people build their credit rating in order to get on the property ladder.

The Brief >

Launch & sustain awareness to challenge the status quo and convert tenants and landlords to an innovative insurance policy which replaces the rental deposit.


How we made positive change >

Our “Down with the Deposit” campaign highlighted the injustices of rental depots and created a movement amongst renters which put pressure on landlords.

Impact

30,000 app downloads in 8 weeks.

Over 600 small and national landlord sign ups.

Reach

140 million people.

Shift