Better Origin. Better food chain
Better Origin is a new breed of agritech business, converting food waste into animal feed. A great idea with global potential, Brazil’s role was to introduce the technology and gain the attention of the major supermarket brands.
The brief >
To demonstrate the business model & technology behind an agritech business which converts food waste into local animal feed with the aim to raise Series A funds.
How we made positive change >
Our work positioned Better Origin as the future of food production, and demonstrated the business case and scalability of the technology.
Facilitated launch with Morrison's supermarket which let to investor-focused media coverage, including the FT.
Opened up new markets and business opportunities.
10 million consumers in 3 months.