Better Origin. Better food chain

Better Origin is a new breed of agritech business, converting food waste into animal feed. A great idea with global potential, Brazil’s role was to introduce the technology and gain the attention of the major supermarket brands.

The brief >

To demonstrate the business model & technology behind an agritech business which converts food waste into local animal feed with the aim to raise Series A funds.


How we made positive change >

Our work positioned Better Origin as the future of food production, and demonstrated the business case and scalability of the technology.

Impact

Facilitated launch with Morrison's supermarket which let to investor-focused media coverage, including the FT.

Opened up new markets and business opportunities.

Reach

10 million consumers in 3 months.

Shift