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Better Origin. Better food chain

Better Origin is a new breed of agritech business, converting food waste into animal feed. A great idea with global potential, Brazil’s role was to introduce the technology and gain the attention of the major supermarket brands.

The brief >

To demonstrate the business model & technology behind an agritech business which converts food waste into local animal feed with the aim to raise Series A funds.

How we made positive change >

Our work positioned Better Origin as the future of food production, and demonstrated the business case and scalability of the technology.


Facilitated launch with Morrison's supermarket which let to investor-focused media coverage, including the FT.

Opened up new markets and business opportunities.


10 million consumers in 3 months.


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