118 118 x Cancer Research UK
118 118 was our very first client, and among all the fun we had, this CSR campaign was our most rewarding. 118 118 became the most high-profile brand in the UK, and we worked with them from start up, launching them the very same day as more than 100 other competitors. And we won!
The Brief >
Leverage the popularity and awareness of the 118 runners with an engaging campaign focused on the iconic”118” vest.
How we made positive change >
We developed a CSR campaign where we donated 100,000 118 vests to Cancer Research UK, with all proceeds going to the charity, and the company had 100,000 walking brand advert.
28% increase in call volumes during the summer.
£500,000 donated to Cancer Research UK.