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118 118 x Cancer Research UK

118 118 was our very first client, and among all the fun we had, this CSR campaign was our most rewarding.  118 118 became the most high-profile brand in the UK, and we worked with them from start up, launching them the very same day as more than 100 other competitors. And we won!

The Brief >

Leverage the popularity and awareness of the 118 runners with an engaging campaign focused on the iconic”118” vest.

How we made positive change >

We developed a CSR campaign where we donated 100,000 118 vests to Cancer Research UK, with all proceeds going to the charity, and the company had 100,000 walking brand advert.


28% increase in call volumes during the summer.

£500,000 donated to Cancer Research UK.


100 million.


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