brazil™ communications agency
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Nextbase / Case study

The dash cam guys.

We showed drivers why they needed a dash cam, then worked with insurers to reward them for having one.

85%
UK market share

The story.

  1. 01

    Challenge

    Educate UK drivers on why dash cams matter, including the potential insurance benefit.

  2. 02

    Strategic response

    A sustained road-safety and consumer education programme that turned a technical product into an everyday driving essential.

  3. 03

    Outcome

    Agency-reported: 85% UK market share, ownership by more than one in five UK drivers, and average annual reach of 400 million consumers.