CEO & founder
Joshua Van Raalte
A former broadcast & international journalist, Joshua leads the agency’s creativity and strategy, refining brazil™’s approach to high-performance communications and Brand Understanding.
Independent since 2003
Brave enough to challenge.
Established in Oxford and built for brands going somewhere unfamiliar, we bridge the gap between what a business does and how the world understands it.
Brands need to be understood, not just recognised.
Since 2003, brazil™ has helped challengers out-communicate market leaders, launched ideas the market did not yet understand, and turned complex stories into commercial results.
A brand can be seen everywhere and still not be understood, so our proprietary Brand Understanding Index™ measures how well yours is understood, against your competitors, and shows where you need to go next.
- 2003
- Founded in London
- 11
- Cities across our network
- 300+
- Consultants in our international network
Our values.
“Challenge Eve-Ry-Thing.” Your briefs, your competitors, and industry conventions. We shine a new lens on every project.
- 01
Stay ahead.
We’ve been pioneers since day one, working in social media since 2007 and creating viral campaigns that reached millions.
- 02
Make budgets work harder.
Big agency capabilities without the fees that terrify your FD. We’re resourceful problem-solvers who make your investment go further.
- 03
Be honest, always.
We tell you what you need to hear, not what you want to hear. If the work isn’t working, we’ll be the first to say so.
Leadership team.
Managing director
Laura Cullinane
Laura leads the agency’s client partnerships, and directs and drives brazil™’s programmes of excellence.
Corporate communications
Christine Webb
Christine leads brazil™’s Corporate Communications, helping organisations improve their corporate reputations and navigate complex reputation challenges.
Finance director
Tracy Durkin
Tracy supports the agency’s relations with clients & suppliers, ensuring the smooth running of our finance function.