Money lessons that 10 year olds and 28 year olds both want to play.

The story.

1. 01

   What we challenged

   Schools leave young people without the money skills they need, and that gap shows up as stress and anxiety, so the task was to build one learning tool that a 10 year old and a 28 year old would both choose to use.

2. 02

   Our strategy

   We researched the market and worked with teachers to shape the approach, then created the strategy and all the content for a game built around it. Players move through eight levels, collecting a monster for each area of money from budgeting and saving to digital payments, investing, and spotting scams, and every choice gets instant feedback so they learn by doing without any real risk.

1. 03

   What changed

   Money Monsters launched in the Czech Republic as a free app on iPhone and Android, and will roll out to the UK and US shortly.