Honda / Case study
Honda’s golden era.
For 14 years we took Honda’s advertising far beyond its paid media budget.
- 80x
- media spend for Cog
The story.
- 01
Challenge
Extend a world-famous engineering reputation beyond cars and into a less expected category.
- 02
Strategic response
Use Honda’s engineering credibility to make garden equipment culturally relevant, memorable, and unmistakably Honda.
- 03
Outcome
A confirmed brazil™ client story. No independently verified quantitative campaign metric was found.