brazil™ communications agency
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Funding Circle / Case study

Building a fintech unicorn.

We built trust in peer-to-peer lending itself, not just in Funding Circle.

44%
of business driven in the first three years

The story.

  1. 01

    Challenge

    Build both SME lender and peer-to-peer borrower numbers for an unfamiliar finance model.

  2. 02

    Strategic response

    Make alternative finance intelligible and useful to business owners through consistent proof, education, and national relevance.

  3. 03

    Outcome

    Agency-reported: communications drove 44% of business in the first three years and reached 92% of UK SME owners.