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Better Origin / Case study

A better food chain.

We showed how turning food waste into animal feed could scale, leading to a Morrisons launch and coverage in the FT.

£16m
Series A fundraise

The story.

  1. 01

    Challenge

    Make a circular agritech model, turning food waste into animal feed, clear enough to support a Series A raise.

  2. 02

    Strategic response

    Translate complex science into a commercial food-chain story, using the Morrisons launch to demonstrate real-world scale.

  3. 03

    Outcome

    Agency-reported: investor-focused coverage including the Financial Times and reach of 10 million consumers in three months.