London-based communications agency brazil™ and Shanghai-based Tang Cultural Media have today formed a partnership to help brands move between the UK, Europe, and China with one joined-up team rather than two agencies working in isolation.
The partnership pairs brazil™’s newly developing international network with Tang’s standing in Shanghai, giving UK and European brands a route into China and Chinese brands a route into the UK and Europe, supported throughout by a single team that understands both markets.
Priority sectors include automotive and mobility, technology, tourism, consumer lifestyle, and cross-border professional services, with both agencies offering public relations, social media, and digital across the two regions.
The two agencies will also be developing and sharing market intelligence and run joint briefings on trading opportunities in each region, helping clients enter with clearer expectations.
Joshua Van Raalte, CEO of brazil™, said, “China is one of the most important markets our clients ask about, and this partnership lets us guide them in with a trusted team on the ground in Shanghai, while giving Chinese brands a credible route into the UK and Europe.”
Vincent Lee, senior PR consultant at Tang Cultural Media, said, “Demand from Chinese brands looking to reach European audiences is growing quickly, and working with brazil™ gives our clients an experienced partner who understands those markets from the inside.”
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