Aesop + Ethics

Australian skincare brand Aesop was much more than a product range.  Our work helped them to communicate strong ethical policies in order to create ever-lasting consumer bonds.

The brief >

To showcase an alternative luxury skincare brand through its ethics.


How we made positive change >

Our campaign told the story of Aesop and its commitment to the environment and nature. By using personal stories rather than being product focussed, Aesop’s became a trendsetting brand well ahead of its time.

Impact

Hyper growth in the UK market: 300% YOY for 5 years.

Opening up of more than 40 stores.

Reach

300 million consumers globally.

Shift