Aesop + Ethics
Australian skincare brand Aesop was much more than a product range. Our work helped them to communicate strong ethical policies in order to create ever-lasting consumer bonds.
The brief >
To showcase an alternative luxury skincare brand through its ethics.
How we made positive change >
Our campaign told the story of Aesop and its commitment to the environment and nature. By using personal stories rather than being product focussed, Aesop’s became a trendsetting brand well ahead of its time.
Impact
Hyper growth in the UK market: 300% YOY for 5 years.
Opening up of more than 40 stores.
Reach
300 million consumers globally.
Shift
