PC World Business (PCWB) may be the UK’s leading IT supplier to businesses and the public sector, however, it was traditionally stereotyped as a “box shifter”. PCWB’s real aim was to become known as a provider of value-added IT services.

Brazil’s programme demonstrated the effectiveness of PCWB’s services to businesses, as well as positioning its technical staff as industry experts through highly-proactive and cost-effective PR activities. This included the placement of high-profile national newspaper media coverage and positioning PCWB’s business and technical experts as authorities on IT issues relating to small and mid-sized businesses.