The big idea
Honda always strives to inspire people, and education is a core pillar of its communications strategy. Honda, in conjunction with Brazil, created the School of Dreams programme: a touring series of two day workshops which provide primary school students the tools that they need to harness their imagination.
Making it happen
Rooted in the national curriculum and filling a gap for creative thinking in schools, the programme has so far been delivered to 5,176 students in 150 schools, leaving enthusiastic students and glowing local coverage in its wake.