The Kite Mosquito Patch is a significant advancement in the global fight against mosquito-borne diseases such as malaria, and has the power to change and protect billions of lives. Brazil was responsible for the global PR roll-out of Kite, ensuring that people throughout the world became knew about the patch’s exciting potential. Kite made its world-wide debut on crowdfunding site Indiegogo, with the initial target of raising $75,000 for a test roll-out in Uganda, in areas hardest hit by malaria.
On the day of Kite Patch going live on Indiegogo, news about the product broke across the globe, with a collective circulation of over 7.4 billion people. Coverage appeared throughout the world, and helped reach the $75,000 goal within two days of the crowdfunding initiative. Sustained media coverage, including on BBC World News, CNN, NBC News, The Huffington Post, The Daily Mail and Aljazeera, among many more, helped Kite achieve the number one most popular project on Indiegogo throughout its funding period. 45 days, 11,000 backers and over 400 pieces of coverage later, newstories were still being written daily in support of Kite, and the total funding reached over $550,000.
Brazil’s approach ensured that the Kite story reached all media platforms, from newspapers, trade journals, TV, radio to online news, blogs and social media. 2,350 people mentioned “Kite Patch”, #ALittleStickerChangingTheWorld and #HelpFlyKite on Twitter, which generated over 61,000 retweets. Twitter users involved in the campaign included Bill Gates, USAID, MDG Health Envoy, Bloomberg Businessweek and The Huffington Post.
With the overwhelming support of the crowd, the Kite Mosquito Patch will now be able to be tried and tested for the first time in Uganda. Over 150,000 Kite Patches will be dispatched to families in malaria-ridden areas, preparing the Kite Patch for global launch.