07Feb

Plenty has been written about social media as an effective tool for global brands, and growing number of small businesses have been getting in on the act too. Penderyn, the Welsh whisky distillery, has won praise for using social media to punch above its weight and develop an international presence, for example. While researching local […]Continue Reading

25Jan

PR, like any other marketing discipline, is going through major transitions, and in 2011 I think we will see a number of significant trends which may evolve our industry further. Here are five for your consideration: 1. No More PR Boxes Everyone has their own perception and interpretation of exactly what PR is – thus […]Continue Reading