Brazil announces that it has been appointed the PR agency for Privax, the global tech security firm behind the successful Hide My Ass (HMA) Virtual Private Network service. The agency’s brief is to develop an on and offline media relations strategy to expand HMA’s current user base of seven million individuals world-wide. Founded in 2005 by Jack Cator, […]Continue Reading


Although Brazil has produced exceptional work for clients for many years, the agency has been a little shy in telling people about them. However, this year is different and we decided to nominate a handful of campaigns that we are particularly proud of. Happily our efforts paid off and we’ve been shortlisted for three awards […]Continue Reading


Crowdfunding, social lending, peer-to-peer finance: whatever you want to call it, what started as an undeniable revolution has gradually morphed into a growing, dynamic and relatively well established industry. Sure, there’s a lot of education still required before peer-to-peer lending is universally understood, however anyone reading the PF pages will know exactly what Zopa, Ratesetter […]Continue Reading


The long summer days of August and September were dominated by endless out of office replies and a nation transfixed by the astonishing achievements of our Olympians. However, the offices of Brazil never sleep, and we’ve been as busy as ever. With the eyes of the world on London, we had language students outside ChangeGroup […]Continue Reading


While personal finance brands have been slower to embrace social media than brands in other sectors, there’s no shortage of commentators shouting about the big, general reasons for using social media, normally focusing on engagement. That’s not all there is to it though – while there are some obvious reasons to use social media, there […]Continue Reading


Starting out in the PR industry can feel like quite an alienating experience. A myriad of journalists, experts and potential clients are out there, tantalisingly out of reach. The names seem unfamiliar and the sheer quantity of jargon is weighing you down; you are ready to communicate, but you don’t know where to start. Fear […]Continue Reading


06.45 – Rise and shine! Radio 4’s Today Programme is the soundtrack to my morning, lulling me into the day (along with a shower, a mug of superstrong coffee and a bowl of cereal) and giving me an idea of what’s going on in the world. 07.45 – Out of the house and onto the […]Continue Reading


Paddy Power grabbed a commendable number of headlines with an ad campaign bearing the following strapline:  “Official sponsor of the largest athletics event in London this year. There you go, we said it. (Ahem, London France that is)” A careful read of the advert will tell you that Paddy Power is sponsoring the egg and […]Continue Reading


After winning the competitive pitch to manage the UK PR and all social media channels for Yamas! cheeses, Brazil will next week launch the product in the UK alongside its debut in Tesco, Morrisons and Ocado. The new Greek cheese range – owned by Futura Foods, one of the UK’s largest cheese importers – will […]Continue Reading


LensWay, the European arm of Coastal Contacts, Inc., the planet’s biggest online eyewear company, has appointed Brazil as its first UK PR and social media agency as it looks to challenge high street optical retailers. Coastal Contacts, based in Vancouver, Canada, was founded in 2000.  Brazil will be helping the company with brand awareness across […]Continue Reading