At the end of 2002, 118 118 didn’t exist. Directory enquiries was a non-subject with as much public interest as sandpaper.
Today, 118 118 is the UK’s most called number, helping hundreds of thousands of UK consumers reach the people, information and services they need every day.

Brazil has been working with The Number since day one to create a household name from scratch. By being highly pro-active, energetic and creative, and doing the basics well, Brazil has built a platform for The Number – and the much loved 118 Boys – to dominate the media. From sports pages to front pages, womens’ glossies to lads’ mags, business pages to primetime TV shows, Brazil has helped The Number achieve and sustain market leadership, and create a brand that continues to capture the hearts and minds of the British public.