As a result of good old-fashioned PR, Brazil has been successful in positioning Pinsent Masons as the legal experts of choice for matters relating to issues such as intellectual property, data protection, outsourcing, property, construction and energy.

We use online tools such as blogs and podcasts to add further dimensions to our PR programme, encouraging lawyers to engage directly with potential customers.

Last year more than 250 prominent articles outside the legal media were achieved, with a total value of more than £1 million in advertising equivalent, demonstrating a considerable return on investment. In addition a number of new clients were directly attributed to media coverage.