In 2006, Honda debuted its hotly anticipated eighth generation Civic – arguably its most significant launch in a decade. As one of the UK’s most loved car brands, Honda has a strong and loyal following amongst customers and the media alike. But this car took Honda in a slightly different direction, broadening its appeal to a younger, more diverse audience.

Brazil was assigned to build on Honda’s excellent profile in the automotive press by communicating to a wider media set. In our first year, we helped increase Honda’s share of voice in lifestyle and consumer media from 1 per cent to a consistent 8 per cent - making the brand a regular feature in lifestyle magazines, national newspapers, and on TV & radio. Additionally, we’re working to support Honda’s environmental programme, exploit its unrivalled racing heritage and support several other product launches.