ArchivesAuthor: Joshua

17Nov

The cornerstone of PR has traditionally been the media sell in.  Turning the clock way back to when I started in the industry, I can still vividly recall my very first one.  Armed with a media list, crib notes and a press release, I was ready to tell the world.  It was a fairly dull story, […]Continue Reading

19Jun

Over the past 10 years, we’ve worked with many types of businesses across most sectors. But whatever the brand and regardless of the budget, I believe there are three elements which make a campaign great.   LEGITIMACY It’s vital to prove that a business has the correct foundations in place. Journalists are bombarded daily with […]Continue Reading