Anyone can have a good ideas but do they make business sense?

…taking Honda from 1.5% to a consistent 8% share of voice in lifestyle media in nine months

…taking 118 118 from a small start-up to market leader in less than a year…and keeping it there

…taking the reputation of PC World’s business division from a ‘box shifter’ to a respected technology provider in 18 months

…demonstrating that we spend up to 20% more time talking to journalists than the average PR agency

…consistently outclassing the competition in terms of media coverage and demonstrating return on investment