There has been a distinct increase in the number of publications demanding “commercial” agreements in exchange for “so called” editorial coverage.  This is “fake coverage” and is disingenuous and misleading to readers, as well as an insult to both the PR and publishing industries.

While some PR agencies have been pandering to these demands, Brazil categorically refuses to work with any publication that presents paid for content as independent editorial coverage, and we will be launching a campaign to expose those who are complicit in this practice.