Hummingbird Bike Company has appointed Brazil to assist in the launch of its revolutionary new product – the world’s lightest folding bike.
This beautiful product is set to reinvigorate the urban cycling market, and we are excited to get involved bringing the bike to market.
Hummingbird features a revolutionary lightweight carbon fibre, allowing for easy portability, as well as boasting a simple three-step folding system that allows the bike to be folded in just five seconds. Engineered by Prodrive, the pioneering motorsport group behind countless world championship-winning race and rally cars, including Aston Martin’s recent win in the Pro GT class at Le Mans, it combines British design and superior cycling functionality.
Brazil will be working closely with Hummingbird to develop and implement a full PR and communications campaign, raising awareness for the brand as it builds its customer base across the UK cycling market.
Read more about our appointment on:
PRWeek: In brief: PA creates video content agency, Lidl’s fashion hire, wins for Brazil and Smoking Gun
ResponseSource: Hummingbird Bike Company saddles up with Brazil
Gorkana: This week’s PR news in brief (10-14 July)