We’d like to introduce our latest client – ChemistDirect. It is the UK’s #1 online pharmacy, and stocks hundreds of thousands of products – far more than even the biggest high street chemist.

After a competitive pitch, ChemistDirect chose Brazil to handle all external communications. Our brief is to:

• Educate consumers about the distinct benefits of the online pharmacy

• Drive new customers to the ChemistDirect.co.uk site

• Create a strategy that completely sets ChemistDirect apart from its competitors

We’ve already kicked things off by:

• Conducting a strategy workshop with ChemistDirect’s management board
• Identifying a unique positioning and business model which sets ChemistDirect apart from its traditional high street competitors
• Creating cut through in a highly competitive marketplace challenging some of Britain’s most loved, and trusted, brands

It’s going to be an exciting challenge to help define the online pharmacy market. Mark our words – your regular trip to Boots will soon be a thing of the past…