One event – one win, as this year’s awards season kicks off.
It seems just days ago when we were crafting our entries, and now we’ve already conquered the first 2015 awards of the season, winning the best Financial Services Campaign of the Year at the PRmoment awards this month.
When thinking about what to enter, we have campaigns many to choose from, However the one that really stands out is the Dashcam campaign we developed for swiftcover.com. While many campaigns are creative, this one is pragmatic too – and has directly driven more than £600,000 (and counting) worth of new policies for the insurer.
The brief was simple: swiftcover wanted stand out in a highly competitive, mature and restricted sector. They also wanted to get back to their roots of being innovators while demanding that PR had to compensate for no (yes, zero) above the line activity. The task was completely on our shoulders.
And thankfully, our shoulders were broad, and creative!
The growth of in-car technology was our inspiration, so we devised a cunning strategy that would innovateswiftcover.com’s policy by incorporating “dashcams” – giving any driver that had and used one, a 10% discount.
Simple, right? Well, it took more than a year to get the approvals and gain sign off from all departments within the business – including at board level.
The strategy beyond this was again a sensible one based on the brief – partnerships. We hooked up with Halfords and dashcams manufacturer Nextbase to deliver
a business proposition that has generated over half-a-million pounds worth of policies in less than a year and a raft of in-store exposure for swiftcover.com in all 400+ Halfords stores across the UK.
The national coverage drove customers – 29 pieces counting.
It was recognised at the 2015 PRmoment awards too – and hope the campaign will continue to pick up both customers and awards as we progress through the year.
We’ve got our digits and dashcams crossed.